Attracting Millennials Through Wellness

May 18, 2016:

With one-in-three (or 53 million) of the United States workforce now consisting of “Millennials,” it is no surprise that their behavior, productivity and engagement are constantly studied and analyzed. Most studies show common assumptions regarding Millennials which typically include negative connotations such as “lazy” or “entitled,” along with positive ones like “technologically savvy” and “entrepreneurial.” While all may be true, another simple fact remains: Millennials are unquestionably the future of most US businesses so it is critical to attract and retain high quality ones.

Certain industries naturally draw in Millennials while others struggle. Industries based around technology or innovative products and services typically have an easier time appealing to younger associates than manufacturing or “old school” types of businesses. There are numerous ways organizations can attract Millennials to their workforce, but one feature that can be overlooked is an effective, well-engaged wellness program.

To leverage your wellness program as a recruitment tool, first make sure your program is well-established and encourages active participation. Consider how incorporating fun activities like races, walks and fitness competition enable employees to feel engaged and can be a great way to increase the productivity and satisfaction of your workforce.  An often underestimated benefit of happy and healthy employees is the positive impact on company culture. Promoting an attractive work atmosphere helps to entice and keep strong Millennial talent. Numerous studies show that Millennials appreciate work/life balance over other factors such as pay, benefits and location. Creating a healthy environment that is flexible, challenging and rewarding, while still holding employees accountable, indicates an overall increase in gratification and retention.

Building a strong Wellness program is a great way to improve the health of your employees, increase productivity, attract new talent and, over time, reduce your healthcare costs. Remember, it is crucial to continuously review and re-evaluate your wellness programs, determine what objectives you are hoping to achieve and how, and ensure the program is fun and engaging. Once you achieve this, promote your wellness initiatives as a means to help recruit young talent.

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