Christian Lie

Chris Lie became Diversified’s CEO in 2014 after leading the Company’s risk management, commercial property and casualty and personal insurance efforts since 2011. Before he came to Diversified, Chris was the President/CEO of Johnson Insurance Services and EVP of Johnson Bank Wealth, Racine, WI.

In his role as Diversified’s Chief Executive Officer Chris is responsible for leading the organization, establishing strategic direction and ensuring its successful execution. Chris excels in the development of young leaders within organizations and the successful implementation of new leadership teams.  Chris’ vision for the future and the growth of Diversified helps make it such an exciting, fast-paced place to work.

Chris’ free time is filled with hunting, supporting land conservation efforts, volunteering as a DNR hunter and archery safety instructor,  performance motorcycle riding and spending time with his two daughters.